CrystalZ Design

C.ZHAO

Name:

Year:

Homoa

2026

Homoa is a storytelling restaurant brand centered on memory, comfort, and the feeling of home. Rather than focusing only on food, it explores the emotional connections people have with meals and how simple dishes carry warmth and belonging. The identity uses handwritten elements, organic colours, and natural materials to create a human, lived-in feel. Built from real stories and personal food memories, Homoa becomes more than a restaurant, it’s a space where stories are shared and experienced through food.

Name:

Year:

Homoa Brand Book

2026

An editorial brand book that transforms a restaurant guideline into a story-driven experience about belonging, memory, and the emotional power of sharing a table.

La Yuca Hot Sauce

2025

The redesign of El Yucateco, now renamed La Yuca is built on the idea of carrying a beloved traditional Mexican hot sauce into a new era. The redesign communicates the brand’s message of “traditional flavor made modern” through every visual and functional element. It respects the brand’s long-standing authenticity while making it more inviting and intuitive for a new generation that values clear design, cultural storytelling, and ease of use. By combining strong colour coding, cultural patterns, a simplified name, and practical packaging improvements, the new design effectively engages younger audiences while preserving the heritage that loyal customers appreciate. La Yuca becomes a brand that feels familiar, modern, and culturally grounded, all essential for meaningful shelf impact and long-term brand connection.

Farmers Market

2025

This poster series explores the visual language of local farmers' markets through expressive typography, bold colour, and graphic composition. Inspired by the abundance, textures, and handmade spirit of fresh produce, each poster reinterprets everyday fruits and vegetables as vibrant design elements. The project celebrates the charm of shopping locally while experimenting with type as image and form.

NOODO

2025

NOODO represents a ramen shop that serves the most traditional flavors. It’s made for people who seek comfort food and a cozy space to unwind. NOODO is more than just a restaurant, it’s a place where you can feel a sense of belonging, warmth, and welcome every time you visit.

NOODO Magazine

2025

A magazine about noodles, from all over the world, including their history, recipes, and fun facts. I’ve always felt like I love a particular food, but I don’t really know much about it, so I start my research. I really enjoy reading all those articles about food, so Noodo serves as a great resource, organizing all the information about noodles.

Halo

2023

Halo is a second-hand children's clothing store offering high-quality, timeless pieces for newborns to 12-year-olds. Located in a family-friendly community, the shop encourages families to embrace a more sustainable lifestyle through reducing, reusing, and recycling.
To help Halo stand out in the retail landscape, the brand identity is centered around a playful mascot that brings warmth, personality, and recognition to the brand. Used across packaging, signage, and in-store graphics, the character creates a memorable experience that helps Halo stand apart while reinforcing its mission of making sustainable shopping feel fun, welcoming, and accessible.

Name:

Project:

Year:

Homoa Brand Book